Swimwear and Discounts in the UK: How to Find the Best Deals

Introduction

As summer approaches or holiday plans come to life, the need for stylish and comfortable swimwear becomes essential. Whether you’re planning a beach getaway, a poolside retreat, or simply want to refresh your wardrobe, finding the right swimwear is crucial. From bikinis and one-piece swimsuits to swim trunks and rash guards, there are countless styles available for every body type and preference.

However, high-quality swimwear can sometimes come with a hefty price tag. That’s why savvy shoppers in the UK are always on the lookout for the best discounts, sales, and promotions to grab their favourite swimwear at the best prices. In this article, we explore where to find affordable swimwear, how to get the best deals, and tips on choosing the perfect swimsuit for your needs.

Why Invest in Good Swimwear?

Before diving into discounts, it's important to understand why investing in good swimwear is worth it:

• Comfort and Fit – A well-fitted swimsuit enhances confidence and ensures ease of movement while swimming.
• Durability – High-quality swimwear lasts longer, especially if made from chlorine-resistant and UV-protective fabrics.
• Support and Coverage – Swimwear should provide the right amount of support, especially for those engaging in water sports.
• Fashion and Style – The right swimwear complements body shapes, enhances personal style, and makes a fashion statement.

With these factors in mind, let’s explore where to find the best swimwear deals in the UK.

Where to Buy Affordable Swimwear in the UK

1. High-Street Stores

Many high-street retailers offer trendy and affordable swimwear collections every season. Look out for sales in the following stores:

• Primark – Known for budget-friendly swimwear, with bikinis, swimsuits, and trunks available at low prices.
• H&M – Offers stylish swimwear at competitive prices, with regular discounts and seasonal sales.
• Marks & Spencer – Provides high-quality, comfortable swimwear, often available with multi-buy discounts.
• Next – Features swimwear collections for men, women, and children, with occasional sales and clearance discounts.

2. Online Retailers

Shopping online provides access to exclusive deals and discounts not always available in stores. Some of the best places to find discounted swimwear online include:

• ASOS – Regularly offers discounts on designer and high-street swimwear brands.
• Boohoo & PrettyLittleThing – Frequently run sales, offering trendy swimwear at up to 50% off.
• Amazon UK – A great place to find budget swimwear with thousands of options and competitive prices.
• Shein – Offers affordable and fashionable swimwear, often with discount codes for new customers.

3. Sportswear Brands and Outlets

For those looking for performance swimwear or long-lasting pieces, sports brands are a great option. Many offer discounts on previous season collections:

• Nike & Adidas – Both brands frequently run promotions on swimwear for sports enthusiasts.
• Speedo & Arena – Specialise in high-performance swimwear and often have clearance sales.
• Decathlon – A great place for budget-friendly sports swimwear with regular in-store promotions.

4. Supermarket Deals

Supermarkets in the UK often sell swimwear at affordable prices, especially during spring and summer. Stores like:

• Tesco (F&F Clothing) – Offers budget-friendly swimwear with seasonal sales.
• Sainsbury’s (TU Clothing) – Provides a good selection of swimwear for men, women, and kids at affordable prices.
• George at ASDA – Known for stylish and affordable swimwear, often available with multi-buy deals.

5. Designer Swimwear Discounts

For those looking for premium brands at lower prices, designer outlets and discount stores provide excellent deals:

• TK Maxx – Stocks designer swimwear at discounted prices.
• The Outnet – Offers past-season luxury swimwear at up to 70% off.
• Brand-specific websites – Many brands offer clearance sales, so checking directly on their websites can be worthwhile.

How to Find the Best Swimwear Discounts in the UK

1. Shop During Seasonal Sales

Retailers often have major discounts during specific times of the year:

• End-of-Summer Sales (August–September) – The best time to find swimwear at clearance prices.
• Black Friday & Cyber Monday – Many online retailers offer discounts on swimwear.
• Boxing Day & January Sales – Another great opportunity to score deals on past-season swimwear.

2. Sign Up for Newsletters

Most online retailers offer a discount code for first-time buyers who sign up for their email newsletter. This can save you 10-20% off your purchase.

3. Use Discount Codes and Vouchers

Websites like Euro-Savings and Honey offer exclusive discount codes that can be applied at checkout for extra savings.

4. Take Advantage of Student and NHS Discounts

Many retailers offer discounts for students and NHS workers through platforms like UNiDAYS and Blue Light Card.

5. Check Flash Sales and Daily Deals

Some websites, such as ASOS Outlet and Amazon’s Lightning Deals, offer limited-time discounts on swimwear.

6. Buy Multi-Packs or Bundle Deals

Retailers like Marks & Spencer and H&M offer multi-pack swimwear sets, which provide better value for money.

7. Use Cashback Websites

Platforms like TopCashback and Quidco offer cashback on purchases from major retailers, allowing you to save even more.

Choosing the Right Swimwear for You

Even when shopping at a discount, it’s important to select the right swimwear based on your needs:

• For Active Swimmers – Choose chlorine-resistant, quick-drying swimsuits from brands like Speedo or Arena.
• For Beach Holidays – Opt for stylish bikinis or one-piece swimsuits with UV protection.
• For Modest Swimwear – Consider full-coverage swimsuits or burkinis from brands like Modanisa.
• For Plus-Size Swimwear – Many brands like Simply Be and Curvissa offer flattering, supportive options.

Sustainable and Affordable Swimwear Options

Eco-conscious shoppers can find sustainable swimwear at discounted prices from brands like:

• Riz Boardshorts – Uses recycled materials to make stylish men’s swimwear.
• Batoko – Specialises in swimsuits made from recycled ocean plastic.
• Finisterre – A UK-based brand focusing on sustainable swimwear for active beachgoers.

Sustainable swimwear often goes on sale at the end of summer, so it’s worth keeping an eye on these brands for discounts.

Conclusion

Finding stylish and high-quality swimwear at discounted prices in the UK is easier than ever. Whether you shop at high-street stores, online retailers, designer outlets, or supermarkets, there are plenty of options to suit every budget.

By shopping smart, looking out for seasonal sales, using discount codes, and taking advantage of cashback offers, you can refresh your swimwear collection without overspending. So, whether you’re heading to the pool, beach, or spa, enjoy your shopping and grab the best deals while they last!