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Almost 3 out of 4 consumers said they were likely to buy a product after trying it. However, only 1 out of 4 said the same thing after seeing a television commercial!

It’s hard to argue with the numbers. It’s a fact that Product Sampling gives customers a taste (or feel, smell, etc.) of your product. If you’d like to help consumers better understand your product, there’s nothing that works better than product sampling; Period.

You can tell them your product will make their skin healthier, their mind sharper, their body healthier, their home smell better. You can show them how it looks and what makes it different from the goods offered by your competitors. You can list the celebrities, doctors or other professionals that have endorsed it.

Unfortunately, all your effort might be futile because until a consumer tries it and has their own experience with it, they won’t know if they like the way it tastes, smells or makes them feel. That experience, and their ability to use their senses to explore your product, is so, so very important.